
REVIVING ARAB CONTENT HERITAGE FOR A NEW GENERATION
Erth Labs Media partners with legacy rights holders to modernize beloved children’s content and bring timeless stories to new generations. We focus on respectful adaptation, high-quality production, and expanding the cultural and educational value of classic Arab IP.

What We Do


Why We Exist
Generations across the Arab world grew up in the 1980s-2000s with iconic educational shows that shaped identity, language, and imagination. Today, however, children consume more non-Arabic content than ever before. Millions of children across the Arab world spend several hours daily watching television or online video. In several Arab Gulf countries, local sources report that Arabic-language cartoons make up less than a third of children’s programming; highlighting a gap in high-quality, culturally rooted content for Arabic-speaking young audiences. This trend contributes to declining Arabic fluency and a weakening cultural and pan-Arab connection.
The region is experiencing a quiet cultural shift. Imported -often translated rather than meaningfully localized- dominates screens, while much of our heritage and classical programming has not been modernized or made accessible to today's children. Without revitalization, Arab children risk losing both linguistic confidence and a sense of cultural grounding.
Erth Labs Media was created to address this gap
We focus on refreshing and reintroducing heritage IP so new generations can experience the richness of Arab stories through modern, engaging, high-quality reproduction that support Arabic language learning and strengthen cultural identity.
Our mission is to honor the past while designing for the future. We believe in preserving authenticity, celebrating creativity, and extending the life of beloved stories for the next generation.

Partnerships

Our Approach

About Erth Labs Media
Erth Labs Media is an initiative dedicated to revitalizing modern Arab heritage children content for new generations. Built by Arab passionate parents, impact investors and regional experts in storytelling, educational design and innovation, we bring a structured, research-led approach to modernizing culturally significant children’s content. We work with a network of Arab regional advisors, animators, writers, and educational specialists to ensure that every project meets international quality standards while staying true to Arab identity.

Partnership Inquiries
We welcome conversations with broadcasters, studios, and rights holders interested in exploring collaboration in reviving classical and heritage Arab content.



